Content Marketing Portfolio
I’ve worked in B2B tech content marketing for 8 years, so I know how to optimize across mediums.
My work spans writing case studies, creating email campaigns, and managing production of an in-house magazine. I always aim for clear, concise, compelling copy with some fun and creativity along the way.
Here are a few projects I’m proud of.
Resume
Gotta market yourself first, right?
8 years in B2B tech content marketing
10+ years in journalism
Magazine
Managed the editorial calendar, brainstormed stories, sourced freelancers, edited the book.
Wrote features breaking down emerging tech topics for a general audience.
My favorite article is this one about eating crickets and here’s a sample issue.
Website Copy
I collaborated with our web designer to create this page illustrating Zello’s ability to provide instant translations.
Newsletter
Re-imagined already-popular newsletter to expand thought leadership.
Increased click rate +25%
Open rate <30%
Technical Guide
Created new guide to go deeper into solution and use cases than a one-pager.
Most popular new collateral with sales.
Placed Article
Sponsored article that broke down a technical AI topic for a general audience in the Austin Business Journal.
Ebook
DISCO’s most successful lead-generating asset.
Cross-collaboration with Chief Innovation Officer.
Repurposed across social, newsletter, paid placements.
Case Study
Redesigned case studies to emphasize metrics and impact.
This Ryanair case study influenced 3 other airline deals, including a paid POC.
Ad
The famous dad jokes ad campaign! Attendees loved it.
But wait, I want more!
Want to read my non-business writing for Eater, Texas Monthly, and others? Browse some of my favorites.
Want to read some of my non-corporate copywriting work? Here you go.
Want to see why I’m a delight to work with? Check my LinkedIn.