Content Marketing Portfolio
I’ve worked in B2B tech content marketing for 8 years, so I know how to optimize across mediums.
My work spans writing case studies, creating email campaigns, and managing production of an in-house magazine. I always aim for clear, concise, compelling copy with some fun and creativity along the way.
Here are a few projects I’m proud of.
Resume
Gotta market yourself first, right?
8 years in B2B tech content marketing
10+ years in journalism
Magazine
Managed the editorial calendar, brainstormed stories, sourced freelancers, edited the book.
Wrote features breaking down emerging tech topics for a general audience.
My favorite article is this one about eating crickets and here’s a sample issue.
Website Copy
I collaborated with our web designer to create this page illustrating Zello’s ability to provide instant translations.
Case Study
Redesigned case studies to emphasize metrics and impact.
This Ryanair case study influenced 3 other airline deals, including a paid POC.
Technical Guide
Created new guide to go deeper into solution and use cases than a one-pager.
Most popular new collateral with sales.
Placed Article
Sponsored article that broke down a technical AI topic for a general audience in the Austin Business Journal.
Ebook
DISCO’s most successful lead-generating asset.
Cross-collaboration with Chief Innovation Officer.
Repurposed across social, newsletter, paid placements.
Newsletter
Created monthly newsletter to promote content and cheeky brand.
Open/click rates well above industry average (>20%).
Ad
The famous dad jokes ad campaign! Attendees loved it.
But wait, I want more!
Want to read my non-business writing for Eater, Texas Monthly, and others? Browse some of my favorites.
Want to read some of my non-corporate copywriting work? Here you go.
Want to see why I’m a delight to work with? Check my LinkedIn.